(Eric is running a cookie stand. Joey is his first customer)
Eric: Hey, Joey. Want to buy some cookies? I'll sell you a box for a buck.
Joey: Sure. I love chocolate chip cookies.
(Joey pays Eric, and Eric gives him a box)
Joey: Wait a minute. You gave me an empty box.
Eric: Yeah. The buck just gets you the box. If you want the cookies in there, it's an extra two bucks.
Joey: What kind of ripoff is that?
Eric: It's no ripoff at all.
Joey: Fine. You're lucky I'm such a sucker for chocolate.
(Joey gives Eric the extra two dollars, and Eric puts the cookies in the box)
Joey: What the-? Where are the chocolate chips?!
Eric: Not yet in the cookies. If you want 'em, it's two more bucks.
Joey (agitated): Why you little...Fine. Here.
(Joey gives two more dollars to Eric. Eric gives him a bag of chocolate chips)
Eric: Here you go.
Joey: That's just a bag of chocolate chips. Put 'em in the cookies.
Eric: Ohh, you only paid for self-serve. If you want the premium service, it's just an extra...
(That's when Joey has had enough)
(Joey angrily drops the cookie box and leaves in a huff)
Steven: And for two more bucks, I'll wash my hands first.
(Eric is satisfied that he and Steven fooled Joey with a fee structure)
Eric: The Airline Fee Structure...It's not just for airlines anymore.